Rockefeller Plaza, NYC

Placemarking Creative 2022

Working alongside Churchill and Partners and Squint Opera, we designed and delivered a ‘reinvigoration’ strategy for the newly renovated plaza at the iconic Manhattan location, 1221 Avenue of the Americas.

For stage one, the city garden gave the plaza a new purpose, hosting promotional events, exhibitions, and community activities, helping to revitalise the space and create a new destination on 6th Avenue.

Revitalisation of 1221 Avenue of the Americas Plaza
Revitalisation of 1221 Avenue of the Americas Plaza
Revitalisation of 1221 Avenue of the Americas Plaza
Revitalisation of 1221 Avenue of the Americas Plaza

Rockefeller Centre, NYC

Graphic Design Projects

Peach curated and designed an exhibition that celebrated the history of the iconic 1271 building, highlighting the stories of influential artists, architects, and designers, as well as past tenants like Time Life magazine. Additionally, we developed a range of graphic design projects and opening strategies for the Rockefeller Center, including brand messaging for restaurants, Christmas installations, and golf simulators.

Graphic design projects: Rockefeller Centre
Graphic design projects: Rockefeller Centre
Graphic design projects: Rockefeller Centre
Graphic design projects: Rockefeller Centre
Graphic design projects: Rockefeller Centre
Graphic design projects: Rockefeller Centre
Graphic design projects: Rockefeller Centre
Graphic design projects: Rockefeller Centre